Important of mother tongue.

The importance of mother tongue in education
Carolyn Savage, former head of education at Winter’s International School Finder, explains the importance of mother tongue and how it benefits education and child development
Bob Tomblin
With increased migration and the growing popularity of international schools, the number of children learning in a language other than their mother tongue is growing rapidly.

Research indicates that having a strong mother tongue foundation leads to a much better understanding of the curriculum as well as a more positive attitude towards school, so it’s vital that children maintain their first language when they begin schooling in a different language.

Mother Tongue Meaning
The meaning of mother tongue can often be referred to as your first language or native language. It is the language that you most commonly speak. However, mother tongue meaning is always referencing the language that the child has used from birth for for important and impacting times in the child’s life. For example there are instances where a child is brought up until school age using a particular language at home spoken by their mother, father or other family members, and due to living in another country, begin to adopt the language spoken in their interactions such as fun groups, school etc…but if the child comes back home continually to another language, this is impact can be lessened.

The mother tongue meaning for a child involves more than just language and includes the child’s personal, social and cultural identity. The choice of words and expression carry different meaning across cultures and where in one language asking direct questions is considered intrusive, in another it is inquisitive. This means that the language chosen when speaking is thought about before it is delivered.READ THE COMPLETE ARTICLE

Same thing applys to marketing your products, unapologetically use your mother tongue, if you wish , you can translate it for others that doesn’t understand your language.

For more  effective marketing strategy, to boost sales, and also your Confidence in business

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