5 Benefits of Magazine Advertising for Businesses
#1. Targeted Reach
Different magazines appeal to different audiences. For example, teenage girls may prefer to read Teen Vogue while teenage boys may read ESPN the Magazine. People who work from home may be more interested in magazines that cover topics such as entrepreneurship or work-life balance while working professionals may rely on business and economics magazines. Through magazine advertisements, you can find the right magazine for the right audience and place your ads strategically.
#2. Real Surpasses Virtual
Many people spend a lot of time online trying to chronicle their daily lives on Twitter or post the latest selfie to Instagram.
However, since most readers only scan a website for 15 seconds before moving on, the real experience of actually reading a magazine surpasses the virtual one and can create a mind share – a share in the mind of the target customers.
#3. A Longer Shelf Life
Digital advertisements come and go. Companies sometimes must keep paying to ensure their ads are well-placed on websites and repeated every day. Magazines, on the other hand, are generally issued weekly or monthly. They have a longer “shelf life,” as they sit in doctors’ waiting rooms, magazine racks, boutiques, malls, and supermarkets. A magazine left in a doctor’s office will be read by countless patients for many months, and your ad can be seen by many of them.
#4. Brand Recognition and Credibility
Many magazines are well-respected among their target audience, so, when you advertise in such a reputable magazine, people can become familiar with your company and a level of trust is elevated. This recognition is then reinforced when they meet you in person, either at your place of business or at a local trade show or charity event.
This not only builds brand recognition but, in time, brand loyalty.
Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.
#5. Pass-on Readership
Many people pass on magazines to their friends and family members. This most likely increases the reach of your advertisement to more potential customers.
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